Being responsible is a high task to set, but it is one I strive towards. I’m mindful of the impact I have on the environment and people, whilst being considerate of the economics

-   Some of the research I do addresses objectives which ultimately contribute to the sustainability of the environment or aims to benefit people

-   I take responsibility for the research conducted; taking a considered rather than reactive response to the task in hand

-   At all times, I’m mindful of the client’s budget and the need to deliver insight. I work in partnership with the client to provide outcomes which are practical and on-budget

-   I’m considerate of those taking part in the research and aim to ensure that their needs are addressed and an equality of relationship achieved